Direct mail for restaurants & food
Restaurant menu mailers and EDDM that put you in every kitchen drawer
Direct mail for restaurants, pizzerias, cafes and food delivery: EDDM menu mailers, grand opening postcards, coupon cards and new mover offers to the homes around the restaurant, printed and mailed for up to 60% less.
A restaurant's customers live within a few miles, order the same few things, and keep the menu that came in the mail in a kitchen drawer for months. Every Door Direct Mail was practically designed for restaurants: every home on the routes around the door, no list, the lowest USPS postage rate, and a menu or coupon card that gets kept.
We print EDDM menu mailers, 6×11 coupon postcards, grand opening announcements and catering offers, bundle them and deliver them to the post office. New mover programs send a welcome offer to every household that arrives in your ZIP codes each week, which is the highest-response mail a restaurant can send.
What restaurants & food businesses mail
- EDDM menu mailers (11×17 folded or 8.5×11) with coupons
- Grand opening saturation to every route within 3 miles
- Weekly new mover welcome offers
- Catering and holiday party self-mailers to businesses
- Loyalty and win-back postcards from your POS or online ordering data
- Seasonal and game-day coupon cards
The menu mailer
An 11×17 sheet folded to 8.5×11 carries a full menu on the inside, coupons on the back and a photo that makes people hungry on the front, and it is EDDM-eligible as folded. Printed on 80lb gloss text and mailed at the EDDM Retail rate, it is one of the cheapest ways to put a full menu in every home on a route, and it is quoted for the routes you pick. Pizza places, Chinese and Thai restaurants, delis and wing shops mail it every eight to twelve weeks.
Coupons that get redeemed
Three offers on the card, not ten: a family deal, a lunch deal and a first-order discount for delivery. Each with an expiration date about five weeks out and a code so you know which card produced the order. The offer should be worth the trip; a small percentage off does not move anyone, a free appetizer with a minimum order does.
Grand openings
Saturate every route within three miles two weeks before opening with a "we are opening" card, then again the week of with a coupon, then mail the new movers weekly from then on. Three touches in a month around an opening produce a first-month crowd that reviews and word of mouth then carry.
Get a quote in minutes
Quote a restaurants & food mailing for your city
Send the postcard size, the quantity and the city it is going to. Pricing is set for your city and your job, so you get a written quote — printing, mail processing and postage — usually within a business hour, with no obligation.
Answers
Restaurants & Food direct mail questions
How much does restaurant direct mail cost?
It is quoted for the routes around the restaurant and the piece: a 6×11 EDDM coupon postcard is the lowest-cost option, a folded menu mailer costs a little more to print and the same to mail. Send the ZIP codes or the address and radius through the quote form and a written quote for your city comes back, usually within a business hour.
How often should a restaurant send EDDM?
Every eight to twelve weeks to the same routes, with the offers refreshed each time, plus a weekly new mover program. Menus are kept, so the goal is to be the menu in the drawer when the household decides not to cook.
Can you mail menus?
Yes. Menus print as folded self-mailers or as 8.5×11 EDDM flats, with coupons and the address panel placed to USPS rules. Folded 11×17 menus are the most common format.