What we keep,and why.

What you send us

The contact form asks for your name, phone and email, and, if you like, your business, your website, your city, what you need, how you heard about us and a message. The form under a scan’s result and the call-back request take a name and a way to reach you. Whichever you send, the site saves it in its own database on Cloudflare, with the page you sent it from and the country your connection is in, then emails it to Michael Blair through Cloudflare’s email service so he can reply to you directly. It’s ordinary email, so leave anything sensitive out of it.

Before a form sends, Cloudflare Turnstile checks that a person is filling it in rather than a program. It runs a few small tests in your browser and doesn’t read what you type; Cloudflare handles that under its Turnstile privacy policy.

Phone calls

When you call (615) 488-7399, an automated line run by CallRail, a call-tracking company, picks up and records the call. It asks for your name, your business address, the best number to call you back on, an email address if you want to give one, what you need and how soon. CallRail keeps the recording and your number under its privacy policy. Your answers are copied into this site’s database and emailed to the company’s owners, Michael Blair and Terry McCarthy, so you get a call back. If you gave an email address, you get one note saying your request came through; that note goes out through Google’s mail service, and nothing else is sent to that address unless you ask.

Text messages

The same number takes texts. CallRail’s automated replies ask the same questions, and every message, yours and ours, stays with CallRail and is copied into this site’s database. A language model reads the conversation to pull out your answers; it sends nothing, and what you texted goes to its provider only for that reading. Your number isn’t sold or shared with anyone to text you for marketing, and replying STOP ends the messages.

The free scan

The scan on the home page takes a website address and nothing else. Lead Gen Digital Marketing’s scanner reads the site you name, partly through Google’s PageSpeed test. The report is kept in this site’s database, with the country you scanned from, the page you were on and a one-way scramble of your IP address (a hash, not the address itself), and it gets its own page here at the link the scan gives you. Michael gets an email with the address, its score and the town your connection is in. The same address scanned again within 30 days gets that report back instead of a new one.

How visits are counted

Each time a page loads, the site notes it on Cloudflare’s servers before anything runs in your browser: the page, the search engine, ad, AI assistant or site that brought you, your device and browser, and the town, state and country your connection is in and its internet provider, as Cloudflare estimates them. It doesn’t store your IP address or anything with your name on it. It also notes when someone taps the phone number or the email address or sends a form, with the browser’s language and time zone and the same rough location, down to the ZIP code, and how many seconds each page stays open.

Visits from outside the United States, Canada and the United Kingdom are turned away, and the country Cloudflare reports for your connection is what decides it.

Cookies

The site sets one cookie of its own, ts_src, on the first page of a visit. It remembers how the visit began (what sent you, the page you landed on, the kind of device and the time) so a call or a message can be traced back to it. It holds no identifier and is gone when you close your browser.

Google Analytics sets two more: _ga, a random number that tells your browser apart from others when you come back, and _ga_YL7PS3C2GQ, which keeps track of the visit you’re on.

Google Analytics

Google Analytics (G-YL7PS3C2GQ) gives us a second count of visits, beside our own. It runs in your browser and tells Google which pages you look at, how you got here, your device and browser, and roughly where you are. On the page that thanks you for a message, it also tells Google a message was sent and from which page, but not what it said. Google says what it does with that in its privacy policy and in How Google uses information from sites or apps that use our services. Google’s opt-out add-on turns it off, and the site works the same without it.

Who else is involved

CallRail answers the phone and the texts, as described above. Cloudflare runs the site, its database and the form’s email, and like any host it sees your IP address when it sends you a page. It also adds a small script of its own to each page, Cloudflare Web Analytics, which reports how quickly the page loaded, and which page it was, back to Cloudflare; it sets no cookies. The typefaces come from Google Fonts, so your browser fetches them from Google’s servers, which see your IP address as they send them. The pictures are served from this site itself.

Getting in touch

To ask what we hold or to have it deleted, email hello@leadgendigitalmarketing.com from the address you used or call (615) 488-7399. There is no form to fill in and no account to log into.

Last updated November 5, 2026.