Lead Gen Digital Marketing · Based in Nashville, TN

Quit renting.Own your leads.

Lead generation for owner-run businesses: calls from your own website, Google and the AI assistants, counted by source.

A bought lead goes to several companies and stops when you stop paying. A call from your own site goes to you alone. We build the site that loads, gets read and gets named, then send it traffic and count every call.

Get a free audit (615) 488-7399

Serving the US and Canada

Every call counted by source

Free website scan

How does your
website score?

Type your address. In about half a minute the scanner reads your site the way Google, the AI assistants and a customer on a phone do: the speed, the SEO basics, the structured data, AI search, and whether a visitor can reach you in one tap. It’s the scanner we build every site to, and our goal is always 95 or better.

Rented or owned

Two ways
to get a lead.

A lead marketplace sells one homeowner’s request to several companies, and Angi’s own help pages set the limit at five pros. A lead you own comes from your website, your listing or an AI answer that names you, and it rings one phone.

A bought lead against a call from your own website
QuestionA lead you rentA lead you own
Who else calls themAs many as four other companiesNobody
If you stop payingThe leads stopYour site keeps working
Who counts itThe sellerYou, on your own site, by source
What it leaves youA billA site, a listing and reviews that stay yours

Angi leads against your own, sourced

Measured, with dates

An old site,
losing the call.

Southern Belle Construction builds custom homes in White House, Tennessee. Here is its old WordPress site, measured the week our build replaced it.

What loses the call, row by row

  • 69

    out of 100 on our 103-check scan

    Its old WordPress site, 24 September 2026. Ours scored 99 the same day.

  • 18.4 s

    for the main image to appear on a phone

    Google wants it inside 2.5 seconds. The page we built: 2.2.

  • 5

    AI crawlers its robots.txt turned away

    OAI-SearchBot among them, the one ChatGPT search reads with.

  • 0

    of 20 AI answers read the old site

    20 September 2026. Those answers cited angi.com 16 times.

Lead Generation

3sources of traffic that keep sending it: search, AI answers and our own network of sites

Lead generation is traffic sent to a site that converts. We send it three ways — SEO, AI visibility and a network of websites we own — to a website built to turn visitors into calls and form submissions. No paid clicks: this traffic keeps arriving when nobody is paying for it. When you want calls this month, PPC advertising is a separate service that adds paid traffic on top, never in place of it.

  • Traffic from Google: pages written to the phrasings your customers search, ranked in the map pack and the results beneath it
  • Traffic from the AI assistants: your business made the answer ChatGPT, Gemini, Perplexity and Google’s AI Overviews give
  • Traffic from the network: lead-generation sites we own, one trade per site, sending your trade’s calls and form submissions to you alone
Lead Generation, in detail

Illustration with sample figures

Web Design

99Google PageSpeed score on mobile for this site, measured 26 September 2026

Your website is where traffic becomes a lead or leaves. Ours are hand-coded for the business they belong to, fast on a phone, with the phone number and the form one tap away on every page — and hosting and care come with the site.

  • The call button and the form under the thumb on every page, with a sticky bar that never covers the content
  • Fast on a phone: hand-written HTML and CSS on Cloudflare’s edge, no page builder, no plugins to renew
  • Every page answers the questions customers ask about it, on the page and in markup the engines read
Web Design, in detail

SEO

Day 1when Google, Bing and IndexNow hear about a change to your site: the day it ships

SEO is the traffic that doesn’t stop when a budget runs out. We find the phrasings your customers actually type, give each service and each real place its own page, and tell Google and Bing about every change the day it ships.

  • The Keyword Planner decides the phrasing of every page before a word of it is written
  • One page per service and one per real place — no copies with only the city name swapped
  • Your Business Profile matched to your site, so the map pack and the results agree about you
SEO, in detail

Illustration with sample figures

AI Visibility

5AI engines asked your customers’ questions every month, and the answers recorded

People now ask an assistant who to call and get one or two names. AI visibility makes your business one of them in ChatGPT, Gemini, Perplexity, Copilot and Google’s AI Overviews — and checks every month that it still is.

  • One name, phone, service list and place across your site, your profile and your structured data
  • Pages that answer in their first sentence, under the questions people put to an assistant
  • The AI crawlers let in, an llms.txt that says who you are, and Bing covered for Copilot and ChatGPT search
AI Visibility, in detail

Illustration with sample figures

PPC Advertising

1Google campaign for your whole service area, never one per city, so the bidding learns faster

When you want calls this month, PPC buys the traffic: Google Ads when someone searches for what you sell, Meta Ads on Facebook and Instagram before they need you, and ChatGPT ads when they ask who to call. Every click lands on a page built to convert, and every lead is counted.

  • Google Ads as one consolidated campaign for your whole service area, on Smart Bidding, never split by city
  • Meta Ads on Facebook and Instagram, so people in your market know your name before they search
  • ChatGPT ads built for the conversation: the questions your buyers ask, and ads that read like a useful answer
PPC Advertising, in detail

Illustration with sample figures

AI Integration

1 minthe target for the first reply to every form, day or night

Traffic only pays if someone answers it. AI integration replies to every form within a minute, texts back the calls you miss, follows up on quiet estimates and puts an assistant on your website — inside the CRM, calendar and phone you already use.

  • A website assistant that answers visitors from your own pages and takes the call-back request
  • Every form answered within a minute and every missed call texted back, in your name
  • Follow-up on estimates that go quiet, and review replies drafted for your approval
AI Integration, in detail

Illustration with sample figures

The network

Traffic we own,
sent to you.

The third source of traffic belongs to us: a network of lead-generation websites we build and run, each covering one trade. When your trade and your market are covered, you get that site’s calls and form submissions. Nobody else in your trade gets them.

How the network fits into lead generation

The sites

Ours.

lead-generation websites we build and run

Each one covers a single trade, built the way we build every site: fast on a phone, answer-first, and structured for Google and the AI assistants.

The leads

Yours.

one company per trade in each market

When your trade and your market are covered, that site’s calls and form submissions go to you. They’re never resold and never shared with a competitor.

The numbers

Numbers with
a source.

Each one comes from our own tools, our own sites or Google’s. Ask where a number came from and we’ll show you.

  • 99

    Google PageSpeed on mobile, this site

    Measured 26 September 2026. A fast site keeps the visitors the traffic brings.

  • 95

    the target for every site’s scan score before launch

    Our own scanner, run on every site we build before it goes live.

  • 5

    AI engines asked your customers’ questions monthly

    ChatGPT, Claude, Gemini, Perplexity and Google AI Mode.

  • 1997

    in technology since

    Fourteen of those years, 1999 to 2013, Michael spent in healthcare IT at Ascension Health.

Who builds it

Fourteen years keeping
hospitals running.

Before websites were his full-time work, Michael Blair kept hospital systems running at Ascension Health. He started the IT department’s first help desk, was IT Security Officer for three hospitals, and created a medical record number that followed a patient from one hospital to the next. A lead system is simpler than a hospital’s, and he holds it to the same standard.

Most of the market still ships WordPress: W3Techs counted it on 40% of all websites on 14 October 2026. We no longer recommend it. Every site we build is written by hand, so there’s no plugin to patch and nothing standing between your page and the assistant reading it.

Eight questions to ask any lead company, us included

The work

Sites we built.
Live today.

Three of the sites we’ve built. Each card is the live site’s first screen, and each one links to it.

See the work

How it runs

Look. Plan. Build.
Count the calls.

Every engagement runs through the same four steps. We fix the site before we send it traffic, and we report on it every month.

  1. 01

    The free look

    We read your business the way a customer does — on a phone — and the way the engines do: the site through our scanner, five AI assistants asked your customers’ questions, your map pack, profile, reviews and links. Michael writes back the same day with what’s costing you calls.

  2. 02

    The plan

    Where your traffic will come from, page by page, with the search demand behind each page — and what your site has to fix before that traffic can turn into calls. In writing, before you agree to anything.

  3. 03

    The build

    The site that converts comes first, then the pages that bring traffic to it. Every page is checked on a phone, the site is scanned (our goal is always 95 or better), and a real test lead goes through the live form before launch.

  4. 04

    The monthly number

    Visits and leads by where they came from — Google, the AI assistants, other websites, direct — from your site’s own log, with Search Console and Google Analytics beside it, and a plain list of what we did.

Terry McCarthy, co-owner of Lead Gen Digital Marketing
Terry McCarthyCo-owner · owner of Nashville Home Pros Magazine
Michael Blair, co-owner of Lead Gen Digital Marketing
Michael BlairCo-owner · in technology since 1997

The owners

Terry McCarthy.
Michael Blair.

Terry owns Nashville Home Pros Magazine with his wife, Kristin, and has spent years putting trusted home service companies in front of homeowners, in print and online. Michael has worked in technology since 1997 and leads every engagement, from the free look to the monthly report.

About the owners

Straight answers

What owners ask before they call

Should I just run Google Ads?

Not on their own. Paid clicks stop the day the budget does, and they don’t make your site any better at turning visitors into calls. We run Google, Meta and ChatGPT ads when you want calls now, and build the traffic that keeps coming — search, AI answers and our network — so the ads are never the only thing ringing the phone.

How much does digital marketing cost for a small business?

It depends on what you buy, and it’s never priced per click or per lead. A website is a fixed-scope project with hosting and care included; SEO, AI visibility and AI integration are month to month with no penalty clause. The free look comes first, and the plan shows the search demand behind every page before you pay for it.

How long does digital marketing take to show results?

A site that converts better pays from the day it launches, because it gets more calls out of the visitors you already have. Search and AI traffic take months to build and then compound. Every update goes to Google, Bing and IndexNow the day it ships, and the monthly report shows the climb channel by channel.

Do I need a digital marketing agency?

You need one if visitors aren’t turning into calls and you can’t see why. The free look shows where your traffic comes from, how your site handles it on a phone and what the AI assistants say about you — and if the fix is small, Michael will tell you so and you can do it yourself.

How do I choose a digital marketing agency?

Ask three things: where the traffic will come from, how they’ll know it turned into leads, and who does the work. Here the traffic is SEO, AI visibility and a network we own; every call and form submission is logged on your own site by where it came from; and Michael Blair leads every engagement himself.

Do you work with businesses outside Nashville?

Yes. It’s a national brand: we’re based in Nashville, Tennessee and work with businesses anywhere in the US and Canada. Everything is done remotely — the free look, the site, the traffic work and the monthly report — with a call whenever you want one.

Do you build WordPress sites?

No. “We used to be big on WordPress, but we no longer recommend it,” Michael says: too slow, too clunky and too often hacked. Every site we build now is hand-written HTML and CSS served from Cloudflare’s edge, with no plugins to update and none to break.

Will the leads be mine?

Yes. A call from your own site rings your phone and nobody else’s. A form submission is saved in your site’s database before it’s emailed to you. A lead from our network goes to one company per trade in each market. None of them is ever resold.

Start here

Get the free look

Send your website and the city you sell in. Michael checks where your traffic comes from, how your site turns it into calls on a phone, and what the AI assistants say about you — then writes back the same day with what to fix first.

Or call (615) 488-7399 at any hour. The line takes your details and Michael calls you back.

We read every message and respond quickly. No newsletter, no reselling, no call unless you ask for one.

Call Get a free audit