About

The print-and-mail company built to undercut the big printers

Lead Gen Digital Marketing prints and mails direct mail for businesses in every US city. We do the same work the large online print-and-mail services and full-service agencies do, postcards, EDDM, letters, self-mailers, lists, automation, and we price it differently: quoted for your city and your job, with printing, mail processing and postage stated separately and nothing blended, which is how the same postcard costs up to 60% less here.

A production floor with a digital press running postcards and finished trays of presorted mail ready for USPS entry

Up to 60%less than the big online printers
2 daysfrom approved proof to the mail stream
5×8.25 & 6×11the two postcard sizes that do the work
50 statesevery ZIP code the USPS delivers to

What we believe about direct mail pricing

A direct mail quote should show the three things you are paying for. Printing is a manufacturing cost that falls with quantity and rises with size and stock. Mail processing is labor and software: address hygiene, presort, barcodes, paperwork, entry. Postage is set by the Postal Service and is the same for everyone. When a company folds all three into one per-piece number, the number it chooses is whatever the market will bear, and the customer cannot tell where the money went. We quote the three separately, for your city and your job, so the comparison is always available.

What we do

We print on digital and offset presses in-house, address and presort with our own software, insert and tab on our own equipment, bundle EDDM by hand, and enter mail at the USPS under our permit every business day. We build targeted lists from national consumer and business databases, design pieces that survive the mailbox, connect mail to CRMs and websites through an API, and report delivery and response after every drop. The industry pages describe the programs we run most; the city pages describe where.

Who we work with

Local businesses mailing a few hundred pieces to the routes around them, real estate teams farming a neighborhood every month, franchisors running a program across hundreds of locations, e-commerce brands retargeting site visitors, nonprofits mailing their year-end appeal, campaigns on a deadline, and agencies mailing their clients' work at wholesale. The order size changes; the quote is written for the city and the job; the turnaround is the same two business days.

Where we mail

Everywhere the USPS delivers, from one production line. The 60 largest metros have their own pages because the postal geography and the mailing seasons differ from city to city, and a campaign should start from the local facts; but a mailing to a town of two thousand works exactly the same way, quoted for that town.

Why mail

The numbers behind the medium

~5%average response to prospect lists in ANA response-rate studies, against about 1% for email

~9%average response when mailing existing customers (house lists), per the same studies

Every doorEDDM reaches each address on a carrier route with no list and no permit, at the lowest USPS rate

2 daysfrom approved proof to the USPS stream, on every standard job

Answers

About us

Who is Lead Gen Digital Marketing?

A national print-and-mail company that produces 5×8.25 and 6×11 direct mail postcards, EDDM, letters, self-mailers and print products for businesses in every US city, quoted per city and per job at up to 60% less than the big online printers and full-service agencies.

Do you print in-house?

Yes. Printing, addressing, presort, inserting, bundling and USPS entry happen at our production facility, which is how turnaround stays at two business days and the quote stays low.

How do I contact you?

Through the quote form on the contact page, which reaches a person directly. Quotes come back in writing, usually within a business hour, and any other question sent through the same form is answered the same way.