Direct mail for home services
Direct mail for HVAC, plumbing, roofing, electrical and home services
Direct mail for HVAC, plumbing, electrical, roofing, landscaping, pest control, cleaning and remodeling companies: seasonal postcards, EDDM around completed jobs, neighborhood "we are working on your street" cards and maintenance plan letters.
Home services is the largest direct mail category in most cities for a reason: every homeowner needs the work eventually, the ticket is large, the service area is defined, and the moment of need is unpredictable, so being in the mailbox regularly is how you are the company that gets called. HVAC companies mail tune-up offers before summer and winter; roofers mail after storms; plumbers, electricians and pest control mail year round.
We run seasonal postcard programs to homeowner lists selected by home age and value, EDDM to the routes around each completed job, and maintenance plan letters to your customer file. Cards carry a tracking number per drop so you know which mailing paid.
What home services businesses mail
- Seasonal tune-up and inspection offers (spring and fall for HVAC)
- "We are working on your street" EDDM around every job
- Storm response postcards to affected ZIP codes within days
- Maintenance plan and warranty letters to the customer file
- New mover offers for lawn, pest, cleaning and garage door services
- Financing offers on 6×11 cards for roofing, windows and remodels
What lists work for home services
Owner-occupied single-family homes, selected by the age of the house (a 15-to-25-year-old home is due for a roof, a water heater and an HVAC system), by home value (which predicts the ticket you can sell), and by distance from the shop. New movers are strong for recurring services, because they are choosing providers. Your own customer file, mailed a maintenance plan or a referral offer twice a year, is the highest-return list of all.
Timing by trade
HVAC: March–April and September–October for tune-ups, with emergency messaging in July and January. Roofing: within a week of a hail or wind event to the affected ZIPs, plus spring. Plumbing: fall for water heaters and freeze protection, spring for sewer and drains. Lawn and pest: February–April. Windows, siding and remodeling: January (tax refunds) and September. A program is usually six to eight drops a year.
Cost per lead, honestly
Take the quoted cost of a drop for your city and divide it by the responses a conservative rate implies: at 0.5% a 5,000-piece drop produces about 25 calls, at 1% about 50. Against paid search costs in most home service categories, mail is competitive on the first drop and better on the second and third, because the homeowner who saw three cards calls without shopping.
Get a quote in minutes
Quote a home services mailing for your city
Send the postcard size, the quantity and the city it is going to. Pricing is set for your city and your job, so you get a written quote — printing, mail processing and postage — usually within a business hour, with no obligation.
Answers
Home Services direct mail questions
How much does HVAC direct mail cost?
It is quoted for your city and your program: a 5×8.25 or 6×11 tune-up postcard to a homeowner list, or 6×11 EDDM to the routes around the shop, with printing, mail processing, postage and any list stated separately. Send the ZIP codes and the quantity through the quote form and a written quote comes back, usually within a business hour.
Does direct mail work for home services?
Yes. Home services companies are among the heaviest users of direct mail because the service area is fixed, the ticket is large and the need is recurring. Seasonal programs of six to eight drops a year to a homeowner list produce a measurable stream of calls, which is why the category never stopped mailing.
Can you mail the neighborhood around a completed job?
Yes. Send us the address and we mail the carrier routes around it as EDDM, or a radius list of the nearest 200 to 500 homes as postcards, within two business days, with "we just completed work near you" and the job pictured.