04 · AI Visibility
Be the answerthe assistants give.
People now ask an assistant who to call and get one or two names. AI visibility makes your business one of them in ChatGPT, Gemini, Perplexity, Copilot and Google’s AI Overviews — and checks every month that it still is.
What it is
One answer. Make it yours.
Ask ChatGPT, Gemini or Perplexity who to call and you get one or two names, not a page of links. Those names get the visit. AI visibility is the work of making yours one of them. It’s also called AI SEO, or AIO, AEO and GEO, and it sits on top of SEO rather than replacing it.
The engines pick a business they can be sure of. That means the same name, phone, services and place on its site, its Business Profile and its structured data, pages that answer the question in the first sentence, and details the engine can check. ChatGPT and Perplexity read live pages and cite them. Copilot and ChatGPT search lean on Bing’s index, so every site we run is in Bing Webmaster Tools too.
FAQ is very important.Michael Blair, co-owner — every page carries the questions asked about its subject, so the site has an answer whatever an engine is asked
What you get
Readable by machines. Checked by asking them.
- One name, phone, service list and place across your site, your profile and your structured data
- Pages that answer in their first sentence, under the questions people put to an assistant
- The AI crawlers let in, an llms.txt that says who you are, and Bing covered for Copilot and ChatGPT search
- Measured monthly: are you named, are you recommended, and is what they say about you right
- An llms.txt file that tells the language models who you are, what you do, where and for whom, in plain text
- A snapshot before the work starts: what the engines say about you today, next to your map pack, reviews and listings
How we do it
Ask. Fix. Ask again.
Ask first
We put the questions your customers ask, for your trade and in your city, to five engines: ChatGPT, Claude, Gemini, Perplexity and Google AI Mode. We record the answers. Often they name a competitor, name nobody, or get your hours wrong.
Fix the entity
Your name, phone, services and hours become the same everywhere an engine looks. Organization, Person and Service markup says the same thing, and each real market you serve gets its own page.
Fix the pages
Headings are shaped like the questions, with the answer in the first sentence. FAQs are visible on the page and marked up from the same list. The AI crawlers are let in: GPTBot, ClaudeBot, PerplexityBot and Google-Extended.
Ask again, every month
The same questions go to the same engines, and we record whether you’re named, recommended and described correctly. Visits from the assistants show up as their own channel in your site’s log, so you can watch the answers turn into traffic.
What it costs
Planned with SEO. Measured as a rate.
AI visibility runs month to month with no penalty clause. It shares its foundation with SEO, because the entity work is the same, so we plan the two together. The price depends on how many questions and markets we track each month.
The snapshot is free, and it shows you where you stand today.
Answers
AI visibility, asked and answered
What is AI SEO?
AI SEO is optimization for the engines that answer instead of listing links — Google’s AI Overviews and AI Mode, ChatGPT, Gemini, Perplexity and Copilot. It’s AIO, AEO and GEO on top of classic SEO: a consistent entity, answer-first pages, FAQ markup, an llms.txt and the AI crawlers allowed in.
How do I get my business recommended by ChatGPT?
Be the clearest, most consistent source on your subject: the same name, phone, services and place on your site, your profile and in your structured data; pages that answer in the first sentence; FAQ markup from visible FAQs; crawl access for its bots; and Bing Webmaster Tools, because ChatGPT search reads Bing.
How do I show up in Google AI Overviews?
AI Overviews quote pages that answer the question in their first sentence, carry structured data that matches what’s on the page, and agree with the Business Profile. Being quoted is a different job from ranking, so it’s checked on its own every month by asking Google the question and recording the answer.
How do you measure AI visibility?
By asking. Each month five engines — ChatGPT, Claude, Gemini, Perplexity and Google AI Mode — get your customers’ own questions, and we record whether you’re named, recommended and described correctly. Visits the assistants send show up as their own channel in your site’s log.
Is AI visibility worth it for a local business?
Yes: someone asks an assistant for a roofer in their town and gets one or two names. The engine favors the business whose site, profile and markup all agree that it does that work in that place — and the same work strengthens your Google rankings.
What is generative engine optimization (GEO)?
GEO is the work of being cited inside answers written by ChatGPT, Gemini, Perplexity and Google’s AI Overviews. In practice: one consistent entity, answer-first pages, corroboration across your profile and directories, and crawl access. For a local business it’s also geographic — a page for each real market with something true to say.
The other services
What it works with.
Lead Generation
Traffic from search, AI and our network.
Read about leadsWeb Design
Hand-coded sites built to turn visits into calls.
Read about webSEO
Search traffic that keeps coming without a budget.
Read about seoPPC Advertising
Google, Meta and ChatGPT ads that get called.
Read about ppcAI Integration
Every lead answered in a minute, in your name.
Read about ai