Home-service leads
Contractor leads,owned outright.
For roofers, builders, painters, remodelers and the rest of the home trades. Leads from your own website, your listing, the AI assistants and our trade network, sent to you alone and counted by where they came from.
TL;DR
The contractor lead worth most is a homeowner calling your own number after finding you on Google, in the map pack or in an AI answer, because no marketplace sold that request to four other crews. For roofers, builders, painters, remodelers and the other home trades, we build the site that earns the call and send it traffic from search, AI answers and our own trade network, which gives each trade’s leads in a market to one company. Every call and form is logged with its source, so you can keep buying leads beside it until your own numbers say you can stop.
Start here
Get the free look
Send your website and the city you sell in. Michael checks where your traffic comes from, how your site turns it into calls on a phone, and what the AI assistants say about you — then writes back the same day with what to fix first.
Or call (615) 488-7399 at any hour. The line takes your details and Michael calls you back.
Where they come from
Four places a homeowner finds you.
Google search and the map pack. Pages written to the exact phrasings homeowners type in your market, and a Business Profile that says the same thing your site says.
AI answers. ChatGPT, Gemini, Perplexity and Google’s AI Mode now answer “who should I hire?” with a name or two. Every month we put your customers’ questions to five engines and record whether you’re one of the names.
Our trade network. Lead-generation websites we own, one trade per site. When your trade and your market are covered, that site’s calls and form submissions go to you, and to no other company in your trade.
Lead marketplaces. Angi, HomeAdvisor and Thumbtack sell each request to several pros. That’s renting, and it gets its own page.
Proof, with dates
A painter the assistants name.
Nashville Paint Co does residential and commercial painting in Nashville, on a site we built. On 20 September 2026 we asked five AI engines, web search on, the questions a homeowner asks when hiring a painter there. Nashville Paint Co was named in 9 of 15 answers: Claude 3 of 3, Google’s AI Mode 3 of 3, ChatGPT 2 of 3, Perplexity 1 of 3 and Gemini 0 of 3.
Answers shift from one run to the next, so we read them as a rate and take the reading again every month. A builder north of town told the opposite story the same day: named in 6 of 20, its old WordPress site read in none of them. Why, measured.
Who’s behind it
A magazine publisher and a hospital-systems engineer.
Terry McCarthy has spent years connecting homeowners with home service companies. With his wife, Kristin, he owns Nashville Home Pros Magazine, which reaches 180,000 verified homeowners, and the couple run businesses in the Nashville and St. Louis areas built around that one job.
Michael Blair started in technology in 1997, fixing copiers and fax machines. At Ascension Health he started the IT department’s first help desk and later served as IT Security Officer for three hospitals. He’s built websites the whole time since and run his own business full time from 2013, and he does the work on your account himself. More about the owners.
How you’ll know
Every call, logged where it came from.
Your site records each visit and each tap on the phone number, the form, the email link and the text button, at the edge, as it happens, and stamps it with a source: Google, Google Ads, an AI assistant, another website, social or direct.
Once a month you get the count with Search Console and Google Analytics alongside it, and a plain list of what we did. A source that isn’t producing shows up in the numbers before anyone has to explain it.
Answers
Contractor leads, asked and answered
How do I get leads as a general contractor?
Start with leads you can own: a site that loads fast on a phone and answers what homeowners ask, a Business Profile that agrees with it, and a page for each kind of work you want more of. Then add traffic from search, AI answers and, where your trade is covered, our network. Buy leads on top of that, not instead.
What is the best website for contractor leads?
Your own. A marketplace splits its requests among several pros; your site sends its calls to you alone. And the AI engines do read a contractor’s own site when it lets them in: on 20 September 2026 they cited one Nashville painter’s own website ten times, as often as angi.com.
Are your contractor leads exclusive?
Yes. Calls and forms from your own site are yours by definition, and our network sends each trade’s leads in a market to one company only. Nothing we produce is resold or shared with a competitor.
Which trades do you get leads for?
The home trades first. The sites we’ve built run from a roofer and a custom home builder to two painting companies and a mobile detailer, and our network gives each trade its own site. Ask whether your trade is covered in your market, and Michael will answer in his first reply.
Do I need a new website to get more contractor leads?
Not always. The free audit runs your site through the same 103-check scan that gave one builder’s old WordPress site a 69. If yours loads fast, lets the AI crawlers in and answers homeowners’ questions, the work starts with traffic. If it doesn’t, extra traffic is wasted until it’s fixed.
Who answers the leads you send?
You or your office: the call rings your number, and the form lands in your inbox after it’s saved in your site’s database. If calls go unanswered after hours, AI integration can reply to every form within a minute and text back the calls you miss, in your name.
Sources
Where every number came from.
- Our own AI visibility readings: five engines, “who should I hire” questions with web search on, painting in Nashville (15 answers) and construction around White House, Tennessee (20 answers), 20 September 2026. Our records
- Nashville Home Pros Magazine, About Us and Advertising Information, read 26 September 2026: nashvillehomeprosmagazine.com
- Angi Help Center, “Opportunities and Leads Frequently Asked Questions,” updated 20 April 2026: intercom.help/angi
